A Google Merchant Center suspension is rarely resolved by a single change. Google considers the product feed alongside business transparency, website quality, checkout and data consistency. The safest approach is to identify the specific issue, complete a thorough audit and only then request another review.
1. Identify the level and cause of the issue
Open Products → Needs attention and distinguish individual product disapprovals from account-level issues. An incorrect price on one product requires a different approach from an account suspension for misrepresentation or insufficient website transparency.
Save the exact notification, date, affected countries and review history. Do not create another Merchant Center account to bypass the restriction: attempts to circumvent review can lead to further sanctions.
- Disapproved product: fix the attribute or landing page for that item.
- Limited visibility: complete setup and resolve the stated policy issue.
- Suspended account: audit your website, business information and active catalog.
2. Check business transparency
For misrepresentation issues, Google compares information from Merchant Center, your website, payment profiles and other sources. Your company name, address, phone number, email and domain should be genuine and consistent.
Customers should be able to find seller information before checkout. Provide separate About and Contact pages with business or registration details, contact methods and customer support hours.
- Website business details match Merchant Center.
- Your phone number is verified and accessible to customers.
- Your business email works on your store's domain.
- The footer links to contact information and required policies.
3. Make the store fully functional
Reviewers and automated systems need to follow the customer journey: open a product, add it to the cart, choose shipping and reach payment. Empty categories, broken buttons, placeholder text, a closed catalog and checkout errors can undermine trust.
Test your site on mobile and from the country targeted by your feed. Prices, currency, language and shipping options should match that target market.
- HTTPS works across all pages.
- There are no broken links, placeholders or unfinished pages.
- Contact information is visible without signing in.
- The cart and checkout work through to the final step.
4. Align shipping, payment and return policies
Policies should give customers practical instructions. Specify shipping regions and delivery times, shipping costs or calculation rules, order processing times, payment methods and the refund procedure.
Merchant Center shipping and return settings should match your website and actual checkout conditions. If free shipping is available only above a certain order value, show that condition consistently everywhere.
- Provide a separate, accessible shipping page.
- Publish clear return and refund policies.
- State deadlines, costs and the return address or procedure.
- Avoid unexpected changes to the final total at payment.
5. Match your product feed to landing pages
Google regularly compares submitted attributes against the product page. Price, currency, availability, condition and the selected variant must match. Changing only the website or only the feed often does not resolve the issue.
Remove test products, items without images and offers customers cannot purchase. For frequent price and inventory changes, set up automatic synchronization and structured data.
- Give each product a unique, stable ID.
- Make titles and descriptions accurately reflect the offer.
- Use images that show the actual product without misleading elements.
- Match prices and stock across the feed, product page and cart.
6. Check Google's access to your website
Landing pages should load without login requirements, geographical blocks or errors. Do not block AdsBot-Google, Googlebot or Googlebot-Image in robots.txt. URLs should belong to the verified domain and should not lead to files, errors or a different store.
After fixes, refresh your data source and allow time for reprocessing. Manually check several products in diagnostics, particularly variants, promotions and items with dynamic pricing.
- The domain is verified and claimed in Merchant Center.
- Google can load product pages and images.
- Redirects lead to the same product and target country.
- The feed is not empty and includes at least one valid product.
7. Request a review after completing the audit
Once all fixes are live and data has been updated, select the option indicating that you have fixed the issue and request a review. If you believe the decision is incorrect, use the disagreement option and explain the situation, supplying supporting evidence if the interface allows it.
A review can take up to seven business days. Repeated unsuccessful requests can extend the waiting period, and Google support cannot override the cooldown. Avoid using a review attempt after making only a cosmetic change.
- Complete any requested identity verification.
- Ensure the feed contains an active product.
- Document the fixes you have made.
- Avoid unnecessary changes to critical data during review.